Does Your Jewelry Display Need an Update?
Do you sell your jewelry at local craft and jewelry shows? If so, you already know the importance of designing an eye catching display to promote your creative efforts. But, sometimes it's hard to be objective when you see your jewelry booth and display on such a frequent basis. Could your jewelry display use an update? A display update might be just the step you need to take to sell more jewelry.
Sometimes it's hard to take an objective look at your display and decide whether it needs upgrading. You have so much time and emotional energy invested in the way you present your jewelry that you're often not the best judge.One way to take a more objective look at your booth display, is to take a camera to your next craft show. During a slow time, take several photos of your craft booth from different angles. When you return home, spread your photos out on a table and take an objective look at your booth and display design. Is your display streamlined and uncluttered, yet still eye catching? If not, your display may be costing you potential sales.
If you're stil in doubt, have a friend or family member who you can trust to be objective, visit your booth at a show and make suggestions. Another fresh pair of eyes can easily spot things about your display you may not have noticed. Have them write down their observations so you can address each potential suggestion.
If you decide your booth could use some updating, what's the best way to get fresh display ideas that will help you sell more jewelry?
While you have your camera at the jewelry show, take some photos of other booths that catch your eye. (be sure to ask the designer's permission first). Pay particular attention to jewelry show booths that draw a large crowd or seem to be particularly successful at selling jewelry. When you return home, study the photos and try to determine what features of each booth you find particularly eye catching. Write down any observations you make.
Other ways to get display ideas to sell more jewelry is to visit furniture and interior design stores, local art galleries, crafter malls, and antique malls. If possible, take along a camera to get snapshots of interesting booths. (again, be sure to get permission before taking photos). You can make a day of doing this and return home with some fantastic ideas for new jewelry displays.
You can also get display ideas by visiting your local bookstores and reading interior design magazines. If you have access to display catalogs, these are another excellent source of display ideas. If not, there are numerous display companies that have online sites. You can also browse the online forums on craft and jewelry selling to find out what booth designs have worked for other crafters.
It's always a good idea to reassess how effective your jewelry display is at regular intervals, particularly if your sales start to fall off. If you sell jewelry at a lot of local shows, you'll looking attract repeat visitors and customers. Potential customers can easily become bored if they see the same set up. People are always looking for the fresh, original, and offbeat. Make sure you inspire them with your display and you'll sell a lot more jewelry!
Need more jewelry display ideas too boost your sales? Click here.
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