1. Visit the store prior to approaching them to take your items to make sure your jewelry is an

    appropriate fit. Don’t address the owner of the store at that time. Get a card while you're there

    so you can telephone them in the future to set up an appointment.

2. Always telephone and speak with the owner before attempting to market your jewelry to

    her. Store owners don't like to be approached during store hours unless the designer has an

    established appointment.

3. Have your terms and price structure established and documented on paper so you can hand       

    the owner a copy. This makes you look like the professional you are.

4. Know your inventory inside out and be able to communicate this to the store owner. Let her

    know why your items are special.

5. When you do get an appointment, take along a representative group of samples of your

    jewelry. Don't bring more than one or two of one particular type of item. When there are too

    many choices it can confuse the shop owner and result in indecision which can reduce

    your chances of getting an order.

6. Don't be upset by rejection. It’s a part of doing business. Even the most beautiful jewelry is not

    right for every market. This is why the initial research you did when you visited the store is so

    important.

By approaching store owners in the most professional manner possible, you'll have a much better chance of forming a successful long term relationship that can be mutually beneficial.