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How to Sell More Earrings at Your Next Craft or Jewelry Show!
Craft and jewelry shows can be a great way to get exposure for your jewelry business, not to mention generate some profits. Unfortunately, the competition for jewelry designers at these shows tends to be fierce, meaning you need all the competitive advantages you can get. Here's an idea to help you sell more earrings at craft and jewelry shows.
Do you make simple dangle earrings out of looped headpins and beads? These items tend to be easy to make and are quick sellers as impulse purchases. If you're not selling them, you're passing up an opportunity for easy profits. To make these, most of you are attaching the beaded headpins to a standard fish hook ear wire. Why not take it a step further and give your customer the option of choosing among a variety of ear wires, allowing them to customize their look? Let's face it.The standard fish hook ear wire can be downright boring! It's a simple step to quickly change ear wires to meet the needs of the customer. Simply take along a pair of round nose pliers and you can quickly open the loops and change ear wires as needed.
There's an ever expanding array of ear wires available to you these days. Some have decorative pieces attached to them and some even have small beads or stones attached. You can also get them in brightly colored niobium and aluminum wire. You can also offer clip on earrings findings to quickly changed a pierced ear earring to a clip on one. There seems to be a real gap in the market for unique clip on earrings and I've heard many customers comment on how hard they are to find.
To advertise your custom ear wire service, set up your standard earring display along with a sign stating that any earring can be customized with the customer's choice of ear wire. Have a small display showing the ear wire options available. Be sure to have plenty of each ear wire option available along with your round nose pliers to quickly customize earrings at your customer's request. You should be able to change ear wires to customize the earring for your customer in under two minutes. By offering this service, you should be able to charge a premium price for your earrings. Customers expect to pay more for such customized jewelry.
This small service will help to distinguish you from the myriad of other jewelry sellers out there and give you an edge with the customer. Another great place to offer this option is if you sell jewelry at home parties. You can set up the same display and quickly customize earrings for your home party jewelry buyers. This makes it all the more fun for the home party participants!
Give this idea a try and see if it boosts not only your earring sales, but your jewelry business as well!
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