Market Handmade Jewelry Through a Subscription Plan
Customers love the element of surprise!
Here's an idea that would be a fun and profitable way to sell more handmade jewelry. How about starting an earringof the month club? This has been done successfully by others in the past which proves that it's a viable business idea. Plus,it assures that you always have a steady supply of orders foryour handmade jewelry.
I would choose earrings over necklaces and bracelets since they're quick and inexpensive to make. I would give the customer the option of choosing silver or gold-filled findings as well as a mixture of the two if they like both. You could add a page to your website describing the program and show samples of what you might receive on a monthly basis.
I would emphasize the gift giving potential of this program andlet potential customers know that their purchase will come beautifully wrapped in a box along with a small gift card each month. Emphasize how overjoyed their gift recipient will be when she sees the elegant presentation. Also let you potential customersknow that this is the perfect gift to give themselves. It will be like Christmas every month when they open their box and find a beautifully handcrafted pair of earrings!
You could market this idea online as well as at craft, jewelry shows,and home parties. If the volume of subscribers should become high, you could contract out some of the earring construction to local high school or college students so that you continue to develop your other lines of jewelry.
I don't know about you but I think it would be exciting to have a different pair of earrings delivered to my door every month! Even though I'm a jewelry maker myself, I'd be tempted to subscribe. If you give this idea a try, please let me know the results.
I wanted to do a quick survey and find out if any of you wonderful readers would be interested in a blog where I show you Ebay auctions that feature unusual pieces of jewelry to inspire you as well as auctionsthat have unusually good deals on wholesale beads and findings. If so,which would interest you more? You can either comment here or email me via this link
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Thanks again for reading!
Kristie
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