The Profit Potential of Custom Made Bridal Jewelry

It's important in the jewelry design business that you consistently look for new markets for your handmade jewelry. It's important to be somewhat diversified in case one of your markets should dry up. Here's an idea you can try in your local area.

Brides-to-be are an excellent market for custom jewelry designs. They want jewelry that's unique and special for their big day. Who better to give it to them than you? How can you reach this market in a cost expedient manner?

Why not look through the yellow pages of your local telephone directory and locate the bridal salons and stores in your area. Call and set up an appointment with the owner to discuss the possibility of doing custom jewelry designs for brides who shop in their store. You could offer the store a percentage of the profits you receive for each customer who uses your services through their store.

You would provide the store with your colorful, professionally made brochure that advertises your services. I would spend some time on this one and have it professionally reproduced in full color. You could also include an album of design ideas for the prospective bride to consider. When a prospective bride comes in who wants custom jewelry, the store could refer her to you or have you meet with her at the store.

A single wedding referral  could be quite lucrative as many brides will want custom earrings and necklaces designed for her bridesmaids and other members of the wedding party. You could outfit the entire wedding party with your jewelry! It's also a great way to get your jewelry designs noticed by the public which could result in lots of referrals for you.

You could also approach independent wedding consultants and planners who would most likely love to have your services available to their clients. These are usually not difficult to locate. When I did a Yahoo search in our area, three names and phone numbers popped up immediately. Give it a try in your local area.

You can also offer your services through your website. I would do a separate page or even a separate site devoted exclusively to this. You can market your site by writing articles on how to select wedding jewelry etc. and submitting the articles to numerous article databases. Of course, you'll include a link to your website in the resource box at the end of the article. Another way to market this service is through the high traffic, free online classifieds such as Craig's List and US Free Ads. These really can bring you business if done correctly.

I would also suggest regularly reading bridal magazines to keep abreast of fashion and jewelry trends in the bridal industry.