Tips for Kicking Your Online Jewelry Sales into High Gear!

You've created a website web site displaying your expertly crafted handmade jewelry? What are the next steps you need to take to build your online business into a profitable empire?

- Build a mailing list! It's one of the best ways to get new AND return customers when you deal online. Have an opt in form visible on your website and encourage people to sign up by offering a free report on a related topic. How about a free report that shows them how to remove tarnish from jewelry quickly and easily? Once you have a customer list, you can send them more offers. Just don't overdo it or people will come to see your mailings as spam.

- Learn the art and science of search engine marketing to improve your search engine rankings. A higher ranking means better exposure, so you'll get more traffic and, ultimately, more sales.  There are numerous exellent sources where you can learn about search engine marketing. Here's a good resource.

- Art and craft malls like Etsy and Yessy can give you a high traffic environment for selling your jewelry. You'll get exposure, added credibility, and, hopefully, lots of sales! Don't forget to add each new customer to your mailing list.

- Try selling a few pieces on eBay, and collect the email addresses of your buyers. You will only be allowed to put your website address on your About Me page, but with the traffic you can get on eBay it will most likely be worth it.

- If you have deep pockets, you can always buy Google Adwords keywords. What are they? They are the ads that will show up on Google search when you type specific keywords. Make sure you understand the Adword system well before starting! This can be a money loser if approached incorrectly. For more information on profiting from Adwords, see this resource. 

- Forums are a great way to get links to your website while establishing yourself as an expert. Just put your website link in your signature each time you post. Try to provide helpful information that will be of benefit to the forum readers. Don't post just to get your signature file displayed. Over time you can establish credibility and may become known as an expert in your area. Ths can definitely boost your jewelry sales.

- And finally, track your results. There is no point in posting ads everywhere if you don't know which one is working. You can then concentrate on the very best.

And don't forget the most important thing, enjoy designing and making jewelry! Aren't you luck to be able to make money from something you truly enjoy?